Tuesday, July 15, 2014

BURIAL MARKETING 101

MINNEAPOLIS — What do I know about napkin etiquette lunching with ladies today at the turn of the century Woman’s Club (singular)?  Apparently, leave it on the chair when you excuse yourself to go to the buffet table.  We were guests of Margaret and Tom today for lunch at the club and a field trip to the Lakewood Cemetery on the shores of Lake Calhoun where Sen. Wellstone and Vice President Humphrey rest.  This was a choice marketing opportunity for Lakewood’s Mr. Joyboy who narrated an hour long slide show and conducted the bus tour of the grounds.  Most of us were long in tooth matrons contemplating the world beyond so we were prime prospects for Lakewood so we were treated to the grand mausoleum and the historic art deco chapel.  Joyboy nixed the notion that Uncle Charlie’s ashes go on the mantel but should rest in the mausoleum.  Lakewood is contemplating full service with a funeral home on the grounds.  Bowing to the technologically chic, they now have wifi on the grounds so there’s no need to show up for a funeral.  Get a friend to Skype the proceedings and watch it on your phone or computer without ever leaving home.  If any of this reminds you of Forest Lawn and “The Loved One,” we are on the same page.  

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